Charles O. Trado

Class of 1993

At the time of his induction, Charles was senior vice-president of sales for Leaf, Inc. North America. He directed all of Leaf’s sales activities in the U.S. Canada and Mexico.

When inducted, Charles had 25 years experience in sales distribution for grocery, drug, mass merchandising, convenience, military and vending outlets. He joined Leaf in 1989 after serving as vice-president of retail sales for Chock Full O’Nuts Corporation. Prior to joining Chock Full O’Nuts in 1986, he was vice-president of sales for Cadbury Schweppes for 13 years. From 1971 to 1973 Charles was vice-president of sales at Liggett & Myers. He served as vice-president of sales for Hardee’s Foods prior to his appointment at Liggett & Myers.

A native of Ridgefield, Conn. Charles graduated From New York State University in 1954 with postgraduate work at the New York University Graduate School of Business. He served from 1954 to 1956 in the U.S. Army.