Brian Sisitzky

Class of 2023

Growing up in the candy industry, Brian Sisitzky has witnessed first-hand the opportunities and relationships that the business has to offer.

Brian was born July 24, 1957, in Hartford, CT, to Dorothy and 1990 Candy Hall of Fame inductee Leonard. He thanks his parents for teaching him and his sister Nancy the value of treating everyone with respect, and says he grew up always feeling loved, cared for and supported.

He attended Windsor High School in Windsor, CT, and after graduating in 1975, he went on to earn an associate degree from Boston University.

Knowing that he wanted to go into the family business, he started working for his father’s brokerage, L.H. Sisitzky Sales, Inc., in the fall of 1979. Overall, Brian has spent 44 years in the confectionery industry and currently serves as owner and president of the company.

Brian met his wife Laura while they were living in the same condo building in Arlington, MA. They were married at the Four Seasons Hotel in Boston on January 7, 1995, and together they have two children: Alexa and Andrew.

He believes that along with doing your job well, it is important to be a good role model and to mentor others to ensure the industry continues to prosper for future generations.

During his career, he served on the NCA Broker Advisory Committee for three years and was an NCA Candy Ambassador for two years. He has also been a broker advisory member for various companies including Lindt & Sprüngli (USA) Inc., Godiva Chocolatier, Mederer of North America, Inc., Storck USA, L.P. and R.M. Palmer Co. He was also recognized as Godiva Salesperson of the Year.

Despite facing day-to-day challenges such as having to adjust to the consolidation of both retailers and manufacturers, Brian believes his honesty, dedication, loyalty and entrepreneurial spirit have all been factors in his success.

During his time at L.H. Sisitzky Sales, Brian has steered the 47-year-old business through many ups and downs, and he says he is proud of successfully launching multiple new brands into the market and maintaining decades-old relationships that have endured the test of time.

Throughout his career he has mentored many buyers, manufacturers and other brokers and believes that you should treat everyone with respect no matter who they are or what they do.
Brian hopes that he will be remembered for building a successful legacy business and is honored to be inducted into the Candy Hall of Fame alongside his father.

Outside of the industry, Brian served on the Board of Incorporators at the James L. McKeown Boys & Girls Club of Woburn from 1986 to 1989 and was a member of the Board of Directors for Boston University Hillel from 2017 until 2019. Today, he is an Audubon Committee member for the Winchester Country Club and a member of the Board of Advisors for Eastern Standard Provisions.

He is also a volunteer for the Cummings Foundation and part of the Cummings Community Giving Program.

One of Brian’s proudest accomplishments outside of the industry was throwing out the first pitch at a Red Sox game at Fenway Park. His hobbies include golf, travel, wine collecting and fine dining.