Amos Ma

Class of 2024

Amos Ma’s journey from a small town in Hunan Province to a leading figure in the global confectionery industry is a testament to dedication, vision, and an unwavering commitment to making the world a sweeter place.

Born Enduo Ma on March 22, 1970, to Ma Shiguang and Tang Xinhua, Amos grew up in a modest family with three siblings. His father encouraged him to share with those less fortunate and this lesson shaped his life philosophy, becoming the guiding mission of his company — to be a “sweet messenger,” spreading love and welfare to society.

His ambition to become an entrepreneur led him to Yunnan University, where he earned a bachelor’s degree in economics with a focus on International Trade and Marketing in 1993. He furthered his education at Chung Kang Graduate School of Business from 2019 to 2021 and Stanford University Graduate School of Business.

Amos began his career in the candy industry in 1999 as a Sales Manager for Shenzhen Tianjun Food Import & Export Co. He currently serves as Chairman and CEO of Amos Food Co., Ltd.

During his 25-year career in the industry, Amos has become known for his unwavering commitment to excellence — and his influence extends beyond his company.

He has been a member of the China Chamber of Commerce for Import & Export of Food and Native Products since 2014 and has held the position of Vice President of the Shenzhen Chamber of Commerce since 2016.

He serves on the board of his Alma mater Yunnan University and has been President of its Alumni Association since 2020. He is also a Professor at the Chong Jo Vocational Institute of Technology.

In 2022, he received the Harvard Business Review Ram Charan Management Practice Award, recognizing corporate executives who have innovated and contributed to Chinese management practice.

Amos was named a Growth Benchmark Figure in China’s Food Industry in 2021, and has made the list of the Top 100 Industry-Leading Candy Personalities in Shenzhen in 2017, 2020, and 2023.

His approach to life is guided by a simple philosophy: “Opportunities are always given to the people who are ready.”

Amos is a devoted husband to Jiang Huimin, who he met in Shenzhen, and a proud father of three children: Ma Tianyue, Ma Shengyi, and Ma Yuxuan. He enjoys running, swimming, fishing, and cooking in his free time.

Known for his resilience, innovation, and kind heart, Amos hopes to be remembered as a man who brought love and unique candies into the world, enriching the lives of those who enjoyed them.

Getting To Know Amos

What business advice would you give to someone entering the industry? This game is not easy, prepare to strive for your whole life.

What’s your guilty pleasure? Watching TikTok